Profile Summary
I am a full-time Data Consultant with more than 15 years of experience in the telecom billing and payments domain, where I have worked across complex transformation programs, business continuity initiatives, and data-driven problem solving. Over the years, I have learned that the most important challenges are rarely only technical. They are also about communication, judgment, and the ability to bring clarity to situations that are layered, fast-moving, and often uncertain.
Alongside my professional journey, I have remained deeply committed to academic learning and research. I hold an M.Engg from Jadavpur University and an MBA from IIT Kharagpur, and I am currently in the ABD stage of my Executive PhD journey at IIM Indore. I still see myself as a learner first, shaped as much by questions as by answers. That mindset has kept me grounded and constantly open to growth.
My academic interests revolve around a broader theme that continues to fascinate me: I study complex emotions and how brands, narratives, and mediated communication use them to shape influence and engagement. Within that space, I am especially interested in nostalgia marketing and podcast marketing, particularly how memory, identity, voice, and storytelling create trust, attachment, and a sense of belonging. I am also drawn to questions in International Relations, especially Soft Power and Digital Diplomacy, because they extend this same curiosity into a wider arena, where symbols, narratives, platforms, and cultural signals shape perception across borders, institutions, and public life. What ties these interests together for me is a simple idea: influence is often built not only through direct persuasion, but through emotion, meaning, and the stories people come to inhabit.
Professionally, I have often found myself working at the intersection of analytical rigor and practical execution. My role has required me to translate technical complexity into business understanding, align stakeholders across functions, and support decisions that are thoughtful and actionable. I enjoy that bridge-building work. It has taught me that clarity matters, patience is underrated, and jargon usually arrives just before confusion starts feeling important.
Beyond my formal roles, I enjoy contributing to wider intellectual and professional communities through writing, peer review, and content creation. I am the author of Ethereum Smart Contract Development published by Packt UK, and I actively review for international journals and conferences. I also host the AI-assisted podcast Revise and Resubmit - The Mayukh Show, which reflects my interest in ideas, inquiry, and the occasionally dramatic rhythm of academic life. Revisions, in my experience, are rarely glamorous, but they are usually where the real learning begins.
If my work brings together consulting, research, and communication, it is because I have come to value thoughtful inquiry as much as practical relevance. Whether I am engaging with data, ideas, or people, I try to bring sincerity, discipline, and curiosity to the table. I do not think of expertise as a finished state. I see it as an ongoing responsibility to keep learning, keep contributing, and stay humble enough to know there is always more to understand.
Educational Qualification
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2022–presentExecutive PhD Candidate, MarketingIndian Institute of Management, IndoreSupervisor: Professor Ashish Sadh · Work accepted at MUF-2026 (IIM Calcutta), IMPeC-2025 (IIM Sambalpur), PGRC-2024 (Taylor's University Malaysia), Journal of Marketing Communication 2024, and INFORMS Marketing Science Conference 2024
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2018–2021Master of Business Administration (MBA)VGSoM, Indian Institute of Technology, KharagpurSupervisor: Professor Sangeeta Sahney · Thesis DOI 10.48550/arXiv.2201.02857
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2014–2016Master of Engineering, Software EngineeringDepartment of Information Technology, Jadavpur UniversitySupervisor: Professor Parama Bhowmick · Thesis DOI 10.1101/053074
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2005–2009Bachelor of Technology, Electronics & CommunicationWest Bengal University of TechnologySupervisor: Professor Ardhendu Shekhar Biswas · Thesis DOI 10.48550/arXiv.1311.0842
Publications, Workshops & Work-in-Progress
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2025Organized by Academy of Management · Graduation Ceremony at AOM2025 Copenhagen · Mentored by Prof. Hossam Zeitoun
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2025Organized by Prof. Vishal K. Gupta · Offsite session at AOM2025 Copenhagen
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2025Organized by McKinsey Partners · Structured Problem Solving for mid-career consultants
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2025Organized by UNESCO · Said Business School, University of Oxford
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2025Organized by The World Bank Group
Refereed Conference Presentations
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Feb 2026Nostalgia Washing as a Fact Making StrategyMUF-2026, IIM Calcutta · 🔗 Certificate of Presentation · 🎬 AI-Assisted Podcast
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Feb 2026Podcast or Perish: Long Form Conversations as the New Red CarpetICIC-2026, Track "Film Distribution and Marketing", IIM Ranchi · 🔗 Certificate of Presentation · 🎬 AI-Assisted Podcast
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Feb 2026striver's takeUforward: Scaling a Bootstrapped Coding Platform2nd Case & Research Conference, IIM Nagpur & Ivey Publishing · 🔗 Certificate of Presentation · 🎬 AI-Assisted Podcast
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Oct 2025Sonic Soft Power: China's Podcast Diplomacy18th AICCS, ICS Delhi & Ministry of External Affairs · 🔗 Best Paper Award · 🎬 AI-Assisted Podcast🏆 Winner — Mira Sinha Bhattacharjea Award
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Jul 2025Typology of Threat Culture in the MetaverseAcademy of Management 2025 Annual Meeting, Copenhagen · 🔗 AOM Proceedings, Vol. 2025, No. 1 · 🎬 AI-Assisted Podcast · 🎬 Metaverse on Spatial🏆 Travel Award (Poster) — AoM Conflict Management Division & Winner (Best Paper) - 9th FIIB Research Conference 2024
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Jun 2025Nostalgia-Driven Innovation: A Systematic Literature Review, Conceptual Model, and Future DirectionFMOS 2025, American Institute of Applied Sciences in Switzerland · 🔗 Certificate of Participation
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May 2025Sonic Branding: Podcast Marketing as a Startup Growth Catalyst in Emerging MarketsVIPANAN-2025, IIM Visakhapatnam · 🔗 Certificate of Presentation
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Jan 2025Large Language Models and Marketing Managers — A Reversal of Decision CalculusiMarC IV, Track "AI/ML in Marketing", IIM Shillong & Sunway University · 🔗 Certificate of Presentation
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Jan 2025The Uncanny Positivity of AI HallucinationIMPeC-2025, Track "Marketing Practice and Research", IIM Sambalpur · 🔗 Certificate of Presentation
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Dec 2024BarberShop: Podcast Marketing for Bombay Shaving CompanyIIM Nagpur Ivey Case Conference 2024 · 🔗 Certificate of Presentation
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Jun 2024Shape My Choice: How Iconicity and Nostalgia Marketing Influence Brand PreferenceINFORMS Marketing Science Conference 2024 · Presented by Professor Ashish Sadh & co-authored by Mayukh Mukhopadhyay · 🎬 AI-Assisted Podcast
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Jan 2024Crouching Leopard, Hidden Unicorn: Funding the Indian Health-Tech Sector9th PAN IIM World Management Conference 2023 · 🔗 Certificate of Presentation
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Dec 2023From Click to Quick — Examining the Drivers of Quick Commerce on Online Consumer Behavior Using Fuzzy Cognitive MappingInternational Conference on Marketing Innovation 2023, Syracuse University & IIM Kashipur · 🔗 Certificate of Presentation
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Dec 2023Going Beyond Bandura — Enhancing Employee's Cloud Competency using Connectivism16th ISDSI-Global Conference 2023, IIM Ranchi · 🔗 Certificate of Presentation
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Jun 2023Examining Drivers of B2B Subscription Commerce in Digital Ecosystem using Fuzzy Cognitive MappingCERE 2023, IIM Indore · 🔗 Best Paper Award🏆 Winner — Best Paper Award (Top 3)
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Apr 2023Unlocking Chat Engine Adoption: A Push-Pull-Mooring FrameworkICM 2023, University of Gothenburg & IIM Bodhgaya · 🔗 Certificate of Presentation
Academic Achievements & Recognitions
- 2026Recognized as Curriculum Committee Member for Academy of Management SIM Division
- 2025Winner — Mira Sinha Bhattacharjea Award at the 18th All India Conference of China Studies
- 2025Senior Recognition Award from Association for Computing Machinery
- 2025Travel Award from Academy of Management Conflict Management Division to present at AOM2025 Copenhagen
- 2025Recognized as AMR Bridge Reviewer Graduate at AOM2025 Copenhagen by Editor-in-Chief Kris Byron
- 2025Appreciation from Innovation Cell for assessing 250+ Blockchain & Smart Education projects — Smart India Hackathon 2024 & 2025
- 2024Outstanding Reviewer Appreciation from Academy of International Business — AIB 2024 Seoul
- 2024Conducted Interviews on Behavioral Cybersecurity for MIS Quarterly as part of MISQ-Insider
- 2024160+ Web-of-Science Verified Peer-Reviews with 2 Excellent Reviewer Ratings
- 2023Reviewer for AOM Annual Conference (since 2024) and Journal of Consumer Behavior
- 2023Best Paper Award (Top-3) among 139 presentations at CERE 2023, IIM Indore